Sökning: "Rungnapa Charoenrungsiri"

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  1. 1. Building a niche company in recruitment industry, a case study of Swedish company Multimind AB

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Rungnapa Charoenrungsiri; Narana Charoenrungsiree; [2009]
    Nyckelord :niche; relationship marketing; customer value-focused management;

    Sammanfattning : In this thesis, we aim to find out ways that Multimind’s create customer focused value and sustain the value in the recruitment industry and their customer relationship management in the niche market. Our purpose is also to study their strategy, policies and their organizational culture especially in customer focused value and relationship management in this service business. LÄS MER