Sökning: "Said Olson"

Hittade 4 uppsatser innehållade orden Said Olson.

  1. 1. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Albert Bäckman; Eden Lev; [2022]
    Nyckelord :Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

    Sammanfattning : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). LÄS MER

  3. 2. You are what you eat - and not what you earn: An Experimental Study on the Influence of Income and Self-perception on Food-based Moral Judgments

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Björkroth; Jan Ziegler; [2017]
    Nyckelord :Moral Judgments; Food; Organic food; Income; Self-perception; Attribution theory; Social comparison theory; You are what you eat; Business and Economics;

    Sammanfattning : One response to mitigate climate change is the replacement of conventional products with more environmentally friendly ones. The increased popularity of organic food can be said to be an effect of this development. LÄS MER

  4. 3. Den Andre i hyllan och på webben : Benämnandets makt i sociala taggar och ämnesord knutna till HBTQ-relaterad skönlitteratur

    Master-uppsats, Institutionen för ABM

    Författare :Lina Nääs; [2012]
    Nyckelord :Subject Headings; User-generated content; LGBT people; ämnesord; användargenererat innehåll; homosexuella; bisexuella; transpersoner;

    Sammanfattning : The motivation for this thesis lies in the knowledge that there is a crucial information need amongst LGBTQ-persons wanting to read fiction related to LGBTQ in order to strengthen their own identity. This particular information need regarding identification has been said to be more central within LGBTQ-communities than within other user groups, largely because they represent a marginalized group in society. LÄS MER

  5. 4. A study in structural realism

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Andreas Olson; [2012]
    Nyckelord :Structural realism; “Great thinkers”-approach; US-China relations; Law and Political Science;

    Sammanfattning : This is foremost an essay in international relations theory, where realism is a major school within the field and has been so for quite some time. A sub-field within realism is structural realism that can be said to begin with Kenneth Waltz and his Theory of International Politics. LÄS MER