Sökning: "Sheida Yousefnavaz"

Hittade 1 uppsats innehållade orden Sheida Yousefnavaz.

  1. 1. From Trash to Treasure : A Qualitative Study on Consumer Perception of Bio-based Plastics and the sspects that influence these perceptions

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ellinor Zakhour; Sheida Yousefnavaz; [2023]
    Nyckelord :consumer perception; theory of planned behavior; bio-based plastic; subjective norms; perceived behavioral control; knowledge; expectations; perceived benefit; consumer behavior;

    Sammanfattning : This research study aims to explore consumer ́s perception of bio-based plastic and to gain a comprehensive understanding of the various aspects including knowledge, expectations, perceived behavioral control and subjective norms that influence these perceptions. With increasing environmental concerns related to conventional plastics, there is a growing interest in sustainable alternatives. LÄS MER