Sökning: "Shiying Yan"

Hittade 2 uppsatser innehållade orden Shiying Yan.

1. 1. Customer Loyalty of Amazon : how to build a long lasting relationship?

   Kandidat-uppsats, Avdelningen för ekonomi

   Författare :Zhouni Aihie Lin; Shiying Yan; [2012]
   Nyckelord :Customer loyalty; Customer relationship; Satisfaction; Services; Online shopping website;

   Sammanfattning : Aim: The purpose of the study is to do the research that under the e-commerce business model, the impact factors of customer loyalty in an online shopping environment, how to improve the customer loyalty and how to build a long lasting customer relationship. Design/Methodology/approach: Through to the questionnaire survey research, design and collect sample data, combine with the Amazon Company’s current operating mode and the theoretical, and also got the second data. LÄS MER

3. 2. Marketing Strategy during the Global Financial Crisis－a Case study of Great Partner Company, China

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Kangbin Zheng; Shiying Yan; [2012]
   Nyckelord :financial crisis; marketing strategy; customer relationship; brand management;

   Sammanfattning : .... LÄS MER