Sökning: "Sofia Fredholm"

Hittade 1 uppsats innehållade orden Sofia Fredholm.

  1. 1. Are you cheap or climate friendly? Applying nudge theory to lower meat purchasing in grocery stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Fredholm; Erik Karlsson; [2020]
    Nyckelord :nudge theory; System 1 and System 2; consumer behavior; meat consumption; grocery stores; Business and Economics;

    Sammanfattning : The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. LÄS MER