Sökning: "Stina Schylander"

Hittade 1 uppsats innehållade orden Stina Schylander.

  1. 1. Influencer marketing - marknadsföringsmetod "i samarbete med" marknadsföringslagen?

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Stina Schylander; [2022]
    Nyckelord :marknadsföring; influencer marketing; reklamidentifiering; komparativ rätt; comparative law; rättsvetenskap; Law and Political Science;

    Sammanfattning : As internet has started to grow, more and more tradesmen have started to make use of social media as a platform to market their businesses. A major user of social media are influencers and a new marketing model called influencer marketing has been developed on the internet. LÄS MER