Sökning: "Teleoaffective structures"
Hittade 3 uppsatser innehållade orden Teleoaffective structures.
1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER
2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER
3. Who Am I, or Pro-Am I?: Developing a Practice-Based Segmentation Model
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Abstract: Segmentation has been a dominant tool of traditional marketing theory to understand consumer behavior. However, contemporary segmentation models are highly focused on the individual consumer and who they are in terms of demographics, psychographics and behavior, instead of what they do. LÄS MER