Sökning: "Therese Wahlqvist"

Hittade 1 uppsats innehållade orden Therese Wahlqvist.

  1. 1. Brand New City : A Place marketing study on Jönköping

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Stina Wahlqvist; Therese Larsson; [2006]
    Nyckelord :Marketing; Branding; Place marketing;

    Sammanfattning : Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. LÄS MER