Sökning: "Jana Brand"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Jana Brand.

  1. 1. Branding Public Transportation in Sweden

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Djenane Liasse; Jana Tigges; [2019]
    Nyckelord :Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. LÄS MER

  3. 2. The New Kids on the Block - Exploring the brand identity of disruptive innovators

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jana Tigges; Bettina van der Stelt; Jessica Volk; [2018]
    Nyckelord :disruptive innovation; corporate brand identity; technological shifts; Business and Economics;

    Sammanfattning : Abstract Aim: The aim of this paper is to examine the corporate brand identity of disruptive innovators that have changed entire industries. Moreover, this paper strives to answer the question, whether a universal pattern of corporate brand identities for these “New kids on the block” can be identified and if so, what it looks like. LÄS MER

  4. 3. Brand Extensions in the Fast Fashion Industry : Exploring Quality Attributes Leading to a Negative Evaluation

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Pia Weiss; Jana Taslidza; [2016]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 4. The Impact of User Comments on Consumer Brand Attitude : An Empirical Study of Different Facebook User Groups

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Jana Weerd; Anne Gebhardt; [2016]
    Nyckelord :Social Media; Brands; Brand Attitude; Brand Equity; Consumer-Brand Relationship; FGC; UGC; Digital Word-of-Mouth; Negative Comments;

    Sammanfattning : Social Media has become an increasingly important part of people’s everyday life. With the rise of social networks, brands have discovered ways to use this phenomenon to their advantage. LÄS MER

  7. 5. Att marknadsföra översatt litteratur : En komparativ analys av den tyska utgivningen av Sara Stridsbergoch den svenska utgivningen av Silke Scheuermann

    Master-uppsats, Uppsala universitet/Litteraturvetenskapliga institutionen

    Författare :Jana Rüegg; [2016]
    Nyckelord :cultural transfer; cultural transmission; marketing; translation; cultural transmitter; economization of literature; economy of attention; world literature; Sara Stridsberg; Silke Scheuermann; Claire Squires; Pascale Casanova; Petra Broomans; Ester Jiresch; Johan Svedjedal; kulturförmedling; kulturell överföring; marknadsföring; översättning; nodperson; ekonomisering av litteratur; uppmärksamhetsekonomi; världslitteratur; Sara Stridsberg; Silke Scheuermann; Claire Squires; Pascale Casanova; Petra Broomans; Ester Jiresch; Johan Svedjedal;

    Sammanfattning : Adapting literature from a cultural context to another is the main theme of my master's thesis. The aim is to determine how publishing houses adapt a book from a different cultural context to their own, and if there are any specific marketing choices being made during the publishing process. LÄS MER