Sökning: "Tigran Mooradian"

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  1. 1. The Mission of Private Labels: Towards a Better Understanding on Retail Usage of Private Labels in the Context of Sustainability

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Antony Bruggink; Tigran Mooradian; [2021]
    Nyckelord :Sustainability Strategy; Grocery Food Retail; CSR; Motivational Drivers; Private Label Strategy;

    Sammanfattning : The grocery retail industry has a substantial impact on a more sustainable food production and consumption system. With its gatekeeper position between consumers and manufacturers, retailers have the ability to encourage sustainable consumption and enforce measures up the food value chain - and face pressure to do so. LÄS MER