Sökning: "Tobias Vermeer"

Hittade 1 uppsats innehållade orden Tobias Vermeer.

  1. 1. The never-ending story : Discovering touch points and customer experiences along the customer journey

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Nyckelord :customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Sammanfattning : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. LÄS MER