Sökning: "Viktor Skoglund Uhlén"

Hittade 1 uppsats innehållade orden Viktor Skoglund Uhlén.

  1. 1. Virtual Switching Barriers: Switching barriers customer satisfaction as predictors of customer loyalty for online retailers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Emanuelsson; Viktor Skoglund Uhlén; [2007]
    Nyckelord :switching barriers; customer satisfaction; customer loyalty; Internet; e-retailing;

    Sammanfattning : Customer satisfaction is widely regarded as the best predictor and main cause of loyal customers – online as well as offline. Few previous researchers have focused on the concept of switching barriers and the role they play for customer retention. LÄS MER