Sökning: "Viktor Skoglund Uhlén"
Hittade 1 uppsats innehållade orden Viktor Skoglund Uhlén.
1. Virtual Switching Barriers: Switching barriers customer satisfaction as predictors of customer loyalty for online retailers
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Customer satisfaction is widely regarded as the best predictor and main cause of loyal customers – online as well as offline. Few previous researchers have focused on the concept of switching barriers and the role they play for customer retention. LÄS MER
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