Sökning: "Wen Shao"
Hittade 1 uppsats innehållade orden Wen Shao.
1. An Enemy for a Friend – A study on coopetition leading to sustained competitive advantage of Swedish SMEs in the Cleantech Industry
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The field of study on coopetition has been given a growing emphasis in the recent years by researchers and business practice. Coopetition is a term integrating the notions of cooperation and competition happening as an intensive simultaneous process where actors seek to leverage the value created by other companies in their business network. LÄS MER
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