Sökning: "Ylva rehn sara gottfridsson"

Hittade 2 uppsatser innehållade orden Ylva rehn sara gottfridsson.

1. 1. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gottfridsson Sara; Rehn Ylva; [2021-06-29]
   Nyckelord :Coordination; sales-marketing interface SMI ; digitalization; qualitative study; B2B;

   Sammanfattning : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. LÄS MER

3. 2. E-handelns deal breaker -En undersökning om konsumenters inställning till frakt- och returpolicys

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Sara Gottfridsson; Ylva Rehn; [2019-09-06]
   Nyckelord :;

   Sammanfattning : .... LÄS MER