Sökning: "brand quality"
Visar resultat 1 - 5 av 603 uppsatser innehållade orden brand quality.
1. Deadstock-textilier: En analys av dess hållbarhetspotential och strategiska värde för företag
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : The textile fashion industry has a significant environmental impact. The industry accounts for 10% of the world's total carbon dioxide emissions and also leads to other negative environmental impacts. To adapt to environmental goals, including achieving the 1.5-degree target presented by the IPCC, the industry must undergo changes. LÄS MER
2. How to improve customer satisfaction with customer surveys and lean for retail
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. LÄS MER
3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER
4. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER
5. Where there is road, there is fire (influence): An exploratory study on the influence of roads in the spatial patterns of Swedish wildfires of 2018
Master-uppsats, Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskapSammanfattning : This study focuses on the Swedish wildfire season of 2018, when the country incurred ten times more than the average burnt area that occurred in previous years. The study aims to address a broad research question: Do roads influence the size of the burned area? This study fills the gap in research on the effects of roads in the spatial patterns of wildfires. LÄS MER
