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Visar resultat 1 - 5 av 58 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

  3. 2. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Chandraprabha Jha; [2023-02-01]
    Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

  4. 3. Double Machine Learning for Insurance Price Optimization

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Jakob Kristiansson; [2023]
    Nyckelord :DML; Double Machine Learning; Price Optimization; Insurance Pricing; DML; Dubbel Maskininlärning; Prisoptimering; Försäkringsprissättning;

    Sammanfattning : This thesis examines how recent advances in debaised machine learning can be used for estimating price elasticities of demand within the automotive insurance field. Traditional methods such as generalized linear model (GLM) to estimate demand has no way of ensuring there are no biases in the underlying data selection, especially when the confounding variables are many. LÄS MER

  5. 4. Kabelavlastningskoncept till EV-snabbladdare

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Alexander Olsson; Karl Andersson; [2023]
    Nyckelord :EV-fast charger; Electric vehicle; Concept; Charger; Snabbladdare; Elbil; Koncept; Detaljutveckling; Laddstolpe;

    Sammanfattning : Elbilar blir mer och mer populära i samhället och bredvid traditionella bensinstationer står laddstolpar för att förse elbilar med energi. Dover Fueling Solutions (DFS) har under många år levererat bränslelösningar till kunder över hela världen. LÄS MER

  7. 5. The influence of institutional factors on the effectiveness of global product launch

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Nyckelord :global product launch; institutional factors; panel regression analysis;

    Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER