Sökning: "global product launch"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden global product launch.

  1. 1. The influence of institutional factors on the effectiveness of global product launch

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Nyckelord :global product launch; institutional factors; panel regression analysis;

    Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER

  3. 2. Strategiska prismodeller och prissättningskalkyler för fossilfria modulära produktionsanläggningar

    Kandidat-uppsats, Uppsala universitet/Industriell teknik

    Författare :Niklas Bolin; Fredrik Danfors; Herman Lönnqvist; [2023]
    Nyckelord :price; pricing; price model; price models; fossil-free; production; modular; pris; prissättning; prismodell; prismodeller; fossilfri; produktion; modulär;

    Sammanfattning : Komplexa värdekedjor och utsläppstung produktion har länge präglat vårt samhälle och utgör grunden till flera globala svårigheter. Syftet med detta självständiga arbete är att undersöka hur prismodeller och prissättningskalkyler kan användas som underlag i prissättning och produktlansering av fossilfria modulära produktionsanläggningar. LÄS MER

  4. 3. Evaluating Temporal Decoupling in a Virtual Platform

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Jinju Joy; [2021]
    Nyckelord :Virtual platform; temporal decoupling; global quantum; context switches.; Virtuell plattform; tidsmässig frikoppling; globalt kvantum; trådbyten.;

    Sammanfattning : To capture the market in the field of SoC, the companies have to launch their product ahead of their competitors. Virtual platforms allow the building and testing of software before the hardware is available, so the hardware and software development can take place in parallel and reduce the time to market. LÄS MER

  5. 4. The Contagious Taste of Corona Beer

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Nyckelord :Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Sammanfattning : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. LÄS MER

  7. 5. How explosive should the launch of the new Samsung Galaxy Note8 be?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tuva Brännström; Lara Kristina Siebert; [2020]
    Nyckelord :brand management; crisis management; reputation; corporate brands; case study; Samsung; Business and Economics;

    Sammanfattning : In August 2016, Samsung launched the Galaxy Note7, but the initial excitement of both the company and the market dropped painfully after only a few days when reports covered phones that were bursting into flames. With an increasing number of incidents and massive media coverage, Samsung had to quickly step up its actions from a reluctant withdraw to a global recall within only one month. LÄS MER