Sökning: "cause-related marketing"

Visar resultat 16 - 20 av 47 uppsatser innehållade orden cause-related marketing.

1. 16. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   Master-uppsats, Lunds universitet/LUCSUS

   Författare :Xiao Yang; [2016]
   Nyckelord :CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Sammanfattning : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. LÄS MER

3. 17. Cause Related Marketing -  The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Linus Johansson; Caroline Liljenberg; Cajsa Nordin; [2016]
   Nyckelord :Cause Related Marketing | Marketing strategy | CSR | Consumer Behaviour | Participation Intentions | Nonmonetary | Monetary | Sweden |;

   Sammanfattning : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. LÄS MER

4. 18. Corporate Social Responsibility : A genuine comittment or just good adverising

   Magister-uppsats, Uppsala universitet/Teologiska institutionen

   Författare :Helen Ekholm Piper; [2015]
   Nyckelord :corporate social responsibility CSR;

   Sammanfattning : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. LÄS MER

5. 19. Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Isabelle Eriksson; Greta Rönnberg; [2015]
   Nyckelord :lojalitetsprogram; cause-related marketing;

   Sammanfattning : På en alltmer konkurrensutsatt marknad har det blivit viktigare för företag att aktivt arbeta med att värna om kundrelationer. Ett vanligt sätt att arbeta med att värna om befintliga kunder och locka nya är genom lojalitetsprogram. LÄS MER

7. 20. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Adrijana Angjelova; Petter Sundström; [2015]
   Nyckelord :Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

   Sammanfattning : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). LÄS MER