Sökning: "consumer acceptance"

Visar resultat 11 - 15 av 204 uppsatser innehållade orden consumer acceptance.

  1. 11. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  3. 12. To What Extent EU Regulations and Consumer Behavior Have Affected the Expansion of Alternative Proteins: A Comparison of the Plant-Based and Cell-Based Meat Markets

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Josefine Andersson; Kassidy Hannah; [2023]
    Nyckelord :European Union; Meat Substitutes; Alternative Meat; Plant-Based Meat; Cell-Based Meat; Conventional Meat; GM Food; Novel Food; Food Law; PBM; CBM;

    Sammanfattning : Plant-based meat (PBM) fulfills the criteria set by the European Union regulations for the product to be sold in the EU and is currently a highly consumed conventional meat substitute in the region. Whereas, cell-based meat (CBM), as of July 2023, does not fulfill the criteria set by the EU regulations for the product to be legally sold in the EU. LÄS MER

  4. 13. The current situation of wind power development and human perception and attitude towards it : (A comparison study between India and Sweden)

    Magister-uppsats, Högskolan i Halmstad

    Författare :Jithin Jagadeesan; [2023]
    Nyckelord :Wind power; renewable energy; Sweden; India; human attitudes; public opinion; production and incentives.;

    Sammanfattning : Environmental experts agree that climate change is the biggest challenge facing our planet, and renewable energy and wind power are two important ways to curb it. Many governments promote these choices as environmentally friendly. LÄS MER

  5. 14. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Benjamin Aidanpää; [2023]
    Nyckelord :Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

    Sammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER

  7. 15. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Nyckelord :Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Sammanfattning : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. LÄS MER