Sökning: "consumer shopping behaviour"

Visar resultat 11 - 15 av 111 uppsatser innehållade orden consumer shopping behaviour.

1. 11. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Benjamin Aidanpää; [2023]
   Nyckelord :Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Sammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER

3. 12. Marknadsföringsstrategier Inom Dagligvaruhandel Under Hög Inflation : En Kvalitativ Studie

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Adris Ahmady; Maryam Mohammed; [2023]
   Nyckelord :;

   Sammanfattning : Titel: Marknadsföringsstrategier inom dagligvaruhandeln under hög inflation Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Adris Ahmady och Maryam Mohammed Handledare: Peter Ek Datum: 2023-juni Syfte: Syftet med denna studie är att undersöka marknadsföringsstrategier för företag inom dagligvaruhandel under en hög inflationstakt. För att bidra med ökad förståelse kring hur företagens marknadsföring påverkas, görs en jämförelse mellan strategier inom marknadsföring som företagen tillämpar under normala ekonomiska omständigheter och hur dessa förändrats eller påverkats under en ekonomisk kris, i detta fall en stigande inflation. LÄS MER

4. 13. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

   Master-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Adam Fast; [2023]
   Nyckelord :Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

   Sammanfattning : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. LÄS MER

5. 14. Consumer attitudes towards packaging-free stores in Hungary

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Lilla Virág Erdélyi; [2022]
   Nyckelord :packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Sammanfattning : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. LÄS MER

7. 15. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

   Magister-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Jasmin Ella Masic; [2022]
   Nyckelord :Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

   Sammanfattning : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. LÄS MER