Sökning: "consumer shopping behaviour"

Visar resultat 26 - 30 av 111 uppsatser innehållade orden consumer shopping behaviour.

  1. 26. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Nyckelord :Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Sammanfattning : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. LÄS MER

  3. 27. To try on or send back? Shopping in post-pandemic times : Exploratory study of pandemic effects on consumer behaviour

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Romana Radaciova; Alexandra Klacanova; [2021]
    Nyckelord :clothing; shopping channels; consumer shopping behaviour; channel switching intentions; COVID-19 pandemic;

    Sammanfattning : As the pandemic of COVID-19 is still affecting peoples’ lives in various ways, it is not surprising that it affects consumer behaviour as well. This paper focuses on the changes in consumer behaviour, more specifically on the changes in consumer shopping channel preferences due to the pandemic. LÄS MER

  4. 28. Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Jawid Safa; Diana Al-Khameesi; Johan Lindberg; [2021]
    Nyckelord :CSR; consumer behaviour; COVID-19; post-COVID-19; price sensitivity; supermarkets;

    Sammanfattning : Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. LÄS MER

  5. 29. Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Linn Gaddefors; Frida Tollqvist; [2021]
    Nyckelord :Social media; Uses Gratifications; Customer journey; Purchase intention;

    Sammanfattning : We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. LÄS MER

  7. 30. Covid-19-pandemins påverkan på människors beteende vid inköp av livsmedel : En kvalitativ studie om covid-19-pandemins påverkan, som en situationell faktor, på inköp av livsmedel via e-handeln istället för fysiska butiker

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Gabriella Gello; Alex Uckardes; [2021]
    Nyckelord :Covid-19-pandemin; e-handel; fysiska butiker; livsmedelsbranschen; konsumentbeteende; situationella faktorer; Consumer Purchase Decision-Making Process; Theory of Planned behaviour; WOM;

    Sammanfattning : The Covid-19 pandemic, as a health and economic crisis, has significantly affected consumers, businesses and industries in all parts of the world. In this study, the aim was to investigate how situational factors, the covid-19 pandemic, affected consumer behavior regarding food purchases via e-commerce instead of physical stores. LÄS MER