Sökning: "consumer shopping behaviour"

Visar resultat 1 - 5 av 98 uppsatser innehållade orden consumer shopping behaviour.

  1. 1. Consumer attitudes towards packaging-free stores in Hungary

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lilla Virág Erdélyi; [2022]
    Nyckelord :packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

    Sammanfattning : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. LÄS MER

  2. 2. Identification and implementation of sustainability indicators in e-commerce for electronic goods: a Swedish case study

    Magister-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Jasmin Ella Masic; [2022]
    Nyckelord :Electronic goods; E-commerce; Sustainability; Indicators; Consumer Behaviour; Social sustainability; Environmental sustainability; Sustainable development; circularity;

    Sammanfattning : When looking at shopping online there is a large amount of waste and mass consumption associated with it, therefore the topic of sustainability within e-commerce is a rising. There is research within shopping more sustainably for fashion and beauty, however there is a gap in the market when looking at the electronic goods sector. LÄS MER

  3. 3. The influence of macroenvironmental factors on online shopping and the use of BNPL

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Maria Hardin; Moira Twengström; [2022]
    Nyckelord :‘Buy now; pay later’; consumer credit; online shopping; e-commerce; culture; ‘Buy now; pay later’; konsumentkredit; näthandel; e-handel; kultur;

    Sammanfattning : In the early days of e-commerce, countries took to the phenomenon at very different speeds. Researchers proved the most important factors for this to be propensity for trust and the perceived risk of online purchases. LÄS MER

  4. 4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keyra Bonagas; Thu Giang Vu Dang; [2022]
    Nyckelord :loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

    Sammanfattning : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. LÄS MER

  5. 5. The Covid-19 impact on grocery shopping behaviours of baby boomers

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Oscar Bengtsson; Jennifer Osei; [2022]
    Nyckelord :Covid-19 in Sweden; consumer behaviour; practice theory; traditional grocery shopping; online grocery shopping; consumer shopping habits; baby boomers;

    Sammanfattning : The purpose of this study is to identify how Covid-19 has impacted the behaviour of baby boomers when grocery shopping. While most countries in the world went on lockdown, the Swedes decided otherwise. Covid-19 has caused unprecedented behavioural changes amongst Swedish consumers, to avoid risks affiliated with the virus. LÄS MER