Sökning: "content marketing"

Visar resultat 31 - 35 av 1052 uppsatser innehållade orden content marketing.

1. 31. "A book is not like any other commodity" : A qualitative study on Swedish bookfluencers, labour, and aspirations.

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Jonsson Martina; [2023]
   Nyckelord :bookfluencers; book content; aspirational labour; affective labour; gifted books; gifted content; social media marketing; attunement; work-net;

   Sammanfattning : The thesis focuses on bookfluencers – content creators that create content about books and reading. The study explores how they perceive the gifted books they receive from book publishers and other actors, which they are expected to create content about – often unpaid. LÄS MER

3. 32. Evaluation of Rust Codebases Using Public Information

   Master-uppsats, Lunds universitet/Institutionen för datavetenskap

   Författare :Emil Eriksson; [2023]
   Nyckelord :Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

   Sammanfattning : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. LÄS MER

4. 33. ”Vi får tänka att vi gör så gott vi kan” : En kvalitativ studie om socialarbetares upplevelser av arbetet med unga vuxna som utövar våld i parrelationer

   Kandidat-uppsats, Karlstads universitet/Institutionen för sociala och psykologiska studier (from 2013)

   Författare :Nellie Haage; Linnéa Dahlin; [2023]
   Nyckelord :Young adults; perpetrator; couple relationship; implementation process; Unga vuxna; person som utför våld; parrelationer; implementeringsprocess;

   Sammanfattning : Syftet med denna uppsats var att undersöka hur arbetet med unga vuxna som utövar våld i parrelationer hanteras inom socialtjänsten. Uppsatsen syftade även till att undersöka socialarbetares upplevelser av implementeringsprocesser, hinder och möjligheter. LÄS MER

5. 34. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Nyckelord :;

   Sammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER

7. 35. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sofia Zangrande; [2023]
   Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER