Sökning: "corporate brand building functions"
Hittade 3 uppsatser innehållade orden corporate brand building functions.
1. Socially Sustainable Office Buildings - A better business for everyone
Master-uppsats, Uppsala universitet/Institutionen för geovetenskaperSammanfattning : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. LÄS MER
2. Get together, do whatever! - En kvalitativ fallstudie på Media Evolutions communityskapande verksamhet
Kandidat-uppsats, Malmö högskola/Fakulteten för teknik och samhälle (TS)Sammanfattning : Studien undersöker communityskapande verksamhet inom kreativa näringar. Genom att applicera en modell som behandlar varumärkesidentitet, the Corporate Brand Identity Matrix, på en exempelorganisation kunde dennas nyckelfunktioner för communityskapande identifieras. LÄS MER
3. Uncovering the Corporate Brand Identity: A case study on Rovio Entertainment
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: To identify and describe the corporate brand identity of a successful company from the mobile gaming industry, examining its corporate brand development at different growth stages. Methodology: This thesis assumes a constructionist ontological stance and interpretivist epistemological position. LÄS MER