Sökning: "corporate brand identity matrix"

Visar resultat 16 - 19 av 19 uppsatser innehållade orden corporate brand identity matrix.

  1. 16. Get together, do whatever! - En kvalitativ fallstudie på Media Evolutions communityskapande verksamhet

    Kandidat-uppsats, Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Författare :Elin Arvidsson; [2016]
    Nyckelord :Community; communityskapande verksamhet; nyckelfunktioner; relationsbaserad verksamhet; CBIM; Corporate Brand Identity Matrix; Media Evolution;

    Sammanfattning : Studien undersöker communityskapande verksamhet inom kreativa näringar. Genom att applicera en modell som behandlar varumärkesidentitet, the Corporate Brand Identity Matrix, på en exempelorganisation kunde dennas nyckelfunktioner för communityskapande identifieras. LÄS MER

  3. 17. Does reputation matter?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustav Wingstrand; Björn Hellqvist; [2015]
    Nyckelord :CBIRM; Corporate Brand Management; Strategy; Porter’s Diamond; Cargo port industry; Business and Economics;

    Sammanfattning : Purpose: Investigate how the corporate brand can play a strategic role within the cargo port industry through affecting the choice of cargo port from the customer’s perspective. Methodology: A qualitative method with an abductive approach has been used. The research design is based on semi-structured interviews. LÄS MER

  4. 18. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erika Fredriksson; Jennifer Annvik; [2015]
    Nyckelord :Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

    Sammanfattning : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. LÄS MER

  5. 19. A Brand Orientated Approach in Acquisitions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karl Pollinger; Mikael Omberg; [2014]
    Nyckelord :Corporate Brand Identity; Brand Acquisitions; Brand Orientation; and B2B; Business and Economics;

    Sammanfattning : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-­to­‐business settings. The paper examines the corporate brands of three case companies -­ ALS Global, Göteborg Energi, and Trelleborg AB -­ in regards to their acquisition activities. LÄS MER