Sökning: "Mikael Omberg"

Hittade 2 uppsatser innehållade orden Mikael Omberg.

1. 1. A Brand Orientated Approach in Acquisitions

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Karl Pollinger; Mikael Omberg; [2014]
   Nyckelord :Corporate Brand Identity; Brand Acquisitions; Brand Orientation; and B2B; Business and Economics;

   Sammanfattning : The purpose of this paper is to explore corporate approaches to brands in the assessment of potential acquisitions in business-­to­‐business settings. The paper examines the corporate brands of three case companies -­ ALS Global, Göteborg Energi, and Trelleborg AB -­ in regards to their acquisition activities. LÄS MER

3. 2. Internetbaserade abonnemangstjänster : Tillgänglighet, delaktighet och kontroll

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Carl Mårtensson; Mikael Omberg; Gabriella Sandberg; [2012]
   Nyckelord :Subscription; Internet; Value; Value creation; Customer participation; Service logic; Abonnemang; Internet; Värde; Värdeskapande; Kundmedverkan; Servicelogik;

   Sammanfattning : This thesis researches the value creation process in Internet based subscription services in accordance with service dominant logic. The aim of the paper is to identify the characteristics of these services and to envisage the future of Internet based subscription services. LÄS MER