Sökning: "Corporate Brand"

Visar resultat 1 - 5 av 546 uppsatser innehållade orden Corporate Brand.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Nyckelord :Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Sammanfattning : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. LÄS MER

  2. 2. Collection and Utilization of Market Information and Customer Insights within New Product Development

    Master-uppsats, KTH/Maskinkonstruktion (Inst.); KTH/Maskinkonstruktion (Inst.)

    Författare :John Forsgren; Björn Vilhelmsson; [2021]
    Nyckelord :;

    Sammanfattning : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. LÄS MER

  3. 3. Klimatarbetets effekter på företagets lönsamhet : En studie om uppfattningar bland svenska företag

    Kandidat-uppsats, Linköpings universitet/Tema Miljöförändring

    Författare :Emy Jensen Cartolano; [2021]
    Nyckelord :Environmental performance; profitability; the effects of environmental performance; environmental performance and corporate profitability; corporate environmental performance ; Klimatarbete; lönsamhet; klimatarbetets effekter; klimatarbete och företags lönsamhet; företags klimatarbete;

    Sammanfattning : Industrin gör att samhället utifrån det ekonomiska system som det verkar i, fungerar. På samma gång står industrin för stora delar av de växthusgasutsläpp som värmer upp jorden och den globala kris som det innebär. LÄS MER

  4. 4. Synen på ZYN : En studie om relationen mellan varumärke och konsumenters uppfattning

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

    Författare :Lina Ericsson; Iman Awelker; [2021]
    Nyckelord :Communication; Swedish Match; ZYN; corporate identity; brand identity;

    Sammanfattning : The purpose of this study is to examine the organization Swedish Match and their nicotine brand ZYN. Swedish Match is a firm that develops, manufactures and sells “snus” and other similar products. LÄS MER

  5. 5. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Axel Sievers; [2021]
    Nyckelord :Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Sammanfattning : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. LÄS MER