Sökning: "customer first mindset"

Visar resultat 11 - 14 av 14 uppsatser innehållade orden customer first mindset.

1. 11. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Patrik Zackrisson; [2010]
   Nyckelord :Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Sammanfattning : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. LÄS MER

3. 12. Lean Thinking at Skatteverket

   Master-uppsats, KTH/Industriell produktion

   Författare :Thomas Sarrazanas; Omer Salman; [2010]
   Nyckelord :Lean in services; Tax Audit; Pulse meeting; visual tools.;

   Sammanfattning : The Swedish Tax Office, Skatteverket, aims at providing a good service to its customers in order to favor compliance to taxes. The Tax Audit process of businesses plays a key role in this as Skatteverket and the taxpayer interact directly within this process. The focus of this thesis is to apply Lean philosophy to improve the Tax Audit process. LÄS MER

4. 13. Lean thinking at Skatteverket

   Master-uppsats, KTH/Industriell produktion

   Författare :Omer Salman; Thomas Sarrazanaz; [2010]
   Nyckelord :;

   Sammanfattning : The Swedish Tax Office, Skatteverket, aims at providing a good service to its customers in order to favor compliance to taxes. The Tax Audit process of businesses plays a key role in this as Skatteverket and the taxpayer interact directly within this process. The focus of this thesis is to apply Lean philosophy to improve the Tax Audit process. LÄS MER

5. 14. Customer value in the service-dominant logic : the iPhone seen through the mindset of the S-D logic

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Jacob Ståhle; Viktor Thunmarker; [2010]
   Nyckelord :customer value; Service-Dominant logic; value-in-use; value-in-exchange; iPhone;

   Sammanfattning : This thesis examines customer value by studying the iPhone through its users from a Service- Dominant logic perspective. We distinguish three parts of the theory: the process of value- creation; the role of the firm; and customer involvement in shaping the offering. LÄS MER