Sökning: "emmy alasalmi"

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  1. 1. Hockeyspelare - kombinerar nytta med nöje : - En kvalitativ studie om proferssionella ishockeyspelares engagemang i CSR-arbete

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emmy Alasalmi; Lisa Mattsson; [2019]
    Nyckelord :CSR; philanthropy; sports industry; ice hockey players; NHL; organization; brand and motivation; CSR; filantropi; idrottsbranschen; ishockeyspelare; NHL; organisering; varumärke och motivation;

    Sammanfattning : This study examines Corporate Social Responsibility (CSR) within the industry of sports and more precisely in regards to professional ice hockey players. The purpose of this study is to achieve a deeper understanding of how professional ice hockey players organize themselves through philanthropic CSR and why these engage in this CSR-work and in turn how it affects their brand. LÄS MER