Sökning: "externt lyssnande"

Hittade 1 uppsats innehållade orden externt lyssnande.

  1. 1. Strategiskt lyssnande på sociala medier. En studie av hur en kommun praktiserar lyssnande på Facebook.

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elin Jönsson; Victoria Nilsson; [2023]
    Nyckelord :Strategiskt lyssnande; strategisk kommunikation; sociala medier; Facebook; intressenter; externt lyssnande; Malmö stad Strategic listening; strategic communication; social media; stakeholders; external listening; municipality of Malmö; Social Sciences;

    Sammanfattning : The importance of listening as a part of organizations' strategic communication has been stated in previous research, as well as the possibilities of listening on social media. But the question that remains is: how can strategic listening be put into practice on social media? There is an identified lack of research that highlights how strategic listening can be applied to social media in the practice of organizations, which this study therefore aims to contribute to. LÄS MER