Sökning: "fan cultures"

Visar resultat 6 - 10 av 14 uppsatser innehållade orden fan cultures.

  1. 6. “I crashed my car into a cement pole and cried all the way home but my eye makeup was still perfect” : A qualitative study of members’ sense of belonging within Sephora’s commodified community: Beauty Insider

    Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

    Författare :Emma Ankarberg; [2019]
    Nyckelord :commodified communities; participatory culture; fan culture; consumer society; sense of belonging; online communities;

    Sammanfattning : This study seeks to understand ways in which members’ experience a sense of belonging within Sephora’s own commodified community: Beauty Insider. Three research questions are presented, the final one being of highest importance: in which way do members of Beauty Insider experience a sense of belonging? To be able to understand the members, previous research is presented where Muniz & O’Guinn’s (2001) study on Brand Communities is essential, as well as the study conducted by Dholakia et al. LÄS MER

  3. 7. Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry 

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Laszlo Alexandru Gyori; Arthur Heurtaux; Pedro Alonso Talavera; [2017]
    Nyckelord :Social Media; Brand Communities; Customer-Based Brand Equity; Service Industry; Perceived Brand Trust; Culture;

    Sammanfattning : Background: The importance of brand communities is increasing as managers have understood the benefits such communities which can create competitive advantage. Companies are trying to differentiate from the competitors and customer-based brand equity has been acknowledged as a successful marketing tool. LÄS MER

  4. 8. Allsvenska fotbollsfans nätar : En kvantitativ användarstudie av fans motiv och tillfredsställelse på sociala medier

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Carolin Eriksson; Elin Månsson; [2015]
    Nyckelord :Deltagarkultur; fankultur; uses gratification; sociala medier; fotboll; kvantitativ metod.;

    Sammanfattning : This study was created to contribute to the research field of studies about Media and Communication. The study analyses swedish footboll fans motives, gratifications and participating culture on social media. LÄS MER

  5. 9. Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages

    Master-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Silbi Song; [2014]
    Nyckelord :internet; social media; Facebook; brand community; fan community; fan culture; identity; digital identity; identity construction; digital marketing; digital advertising; uses and gratifications; audience research;

    Sammanfattning : The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. LÄS MER

  7. 10. The madwoman in mainstream culture's attic : Processen för den icke-traditionella litterära genren fan fiction

    Kandidat-uppsats, Uppsala universitet/Litteraturvetenskapliga institutionen

    Författare :Julia Sandin Bard; [2014]
    Nyckelord :fan fiction;

    Sammanfattning : .... LÄS MER