Sökning: "high-involvement"

Visar resultat 6 - 10 av 97 uppsatser innehållade ordet high-involvement.

1. 6. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Nyckelord :E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Sammanfattning : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. LÄS MER

3. 7. Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products

   Master-uppsats,

   Författare :Eveline Eskengren; Elin Hultin; [2022]
   Nyckelord :“Augmented Reality” AR ; “Augmented Reality Marketing” ARM ; High Involvement Products; Digital Marketing; Consumer Perceptions; High Involvement Product Purchases;

   Sammanfattning : .... LÄS MER

4. 8. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
   Nyckelord :Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

   Sammanfattning : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. LÄS MER

5. 9. An Extended Mental Accounting Model for Green Last Mile Delivery

   Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Hampus Filipsson; Victor Gustafsson; [2021]
   Nyckelord :Konsumentpreferenser; Grön transport; Mental Accounting;

   Sammanfattning : Background. Several technologies are being developed to reduce emissions to make the transportsector greener. Extensive research has been conducted on the supply side of these technologies, but not as much on the demand side. Objectives. LÄS MER

7. 10. RCS Chatbots vs. Single- purpose Apps

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Erik Cruz; Anton Svanborg; [2021]
   Nyckelord :RCS; RBM; Rich Communication Services; GSMA; Business Messaging; Chatbot; OTT;

   Sammanfattning : The Rich Communication Service (RCS) aims to be the default messaging protocol in mobile devices. The native integration of RCS opens up the possibility of RCS chatbots replacing single-purpose apps. This report analyzes this possibility through in-depth experimentation of the chatbot functionality, followed by user testing of the chatbot features. LÄS MER