Sökning: "high-involvement"

Visar resultat 11 - 15 av 97 uppsatser innehållade ordet high-involvement.

1. 11. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emma Pärsson; Beata Edlund; [2021]
   Nyckelord :Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. LÄS MER

3. 12. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Julia Halin; [2020]
   Nyckelord :Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

   Sammanfattning : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. LÄS MER

4. 13. What is in a physical store?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Priyanka Belel; Adrae Alaoui; [2020]
   Nyckelord :Customer experience journey; Touchpoints; high involvement products; Generation Z; Physical store.; Business and Economics;

   Sammanfattning : The study contributes to a deeper understanding of the customer experience journey regarding high involvement products and touchpoints that influence the customer experience in a physical store. This study serves as an extension to previous academic research as they focused on convenience goods with a different target group (Lemon & Verhoef, 2016). LÄS MER

5. 14. Företags hantering av negtiv elektronisk Word of Mouth : (för högengagemangsprodukter)

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Nina Khosropour; Duaa Adawi; [2020]
   Nyckelord :Word of mouth; electronic word of mouth; negative electronic word of mouth; high engagement product; digital marketing; Word of mouth; elektronisk word of mouth; negativ elektronisk word of mouth; högengagemangsprodukter; digital marknadsföring;

   Sammanfattning : Word of mouth is one of the most effective marketing techniques and have been for a long time. Studies have shown a difference in the effect of positive and negative electronic Word of mouth on consumers, the negative electronic Word of mouth have a greater impact on consumers. LÄS MER

7. 15. HOMESTYLING + MÄKLARE = SANT? - En kvalitativ studie om hur homestyling påverkar fastighetsmäklarens tjänsteerbjudande

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Antonia Alan; Elin Hansson; [2020]
   Nyckelord :Home Staging; Real Estate Agent; Service Marketing; Decision-Making Process; High-Involvement Purchase;

   Sammanfattning : The purpose of this qualitative study is to describe how real estate agents use home staging as a marketing tool and whether it is in line with the seller's decision-making process in a condominium sale. The phenomenon is considered interesting to study since a housing transaction is a major financial decision for most households. LÄS MER