Sökning: "high-involvement"

Visar resultat 21 - 25 av 97 uppsatser innehållade ordet high-involvement.

1. 21. Becoming a High Involvement Innovation Organisation : How to enhance internal innovation at an IT infrastructure company by involving employees

   Master-uppsats, KTH/Maskinkonstruktion (Inst.)

   Författare :Ellen Skogh; Linnea Stenberg; [2020]
   Nyckelord :High Involvement Innovation; Employee Involvement; IT infrastructure firm; Innovation; Medarbetarengagemang; IT-infrastrukturföretag;

   Sammanfattning : Increasing employee involvement in innovation activities opens up for opportunities to apply previously unused resources within established employee network connections. Despite identified possible outcomes from increasing participation, no previous research investigating how an IT infrastructure company can increase employee involvement in innovation activities exist. LÄS MER

3. 22. Informational sources affecting purchase intent in online shopping:A qualitative approach to determine external informational sources affecting the online purchase intention of high involvement products.

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Wissam Abdelnour; Imran Khan; [2020]
   Nyckelord :online shopping; high involvement products; informational search sources;

   Sammanfattning : Informational sources affecting purchase intent in online shopping: A qualitative approach to determine external informational sources affecting the online purchase intention of high involvement products. ... LÄS MER

4. 23. Värdeskapande för millennialkonsumenten : En fallstudie på mobilanvändning i IKEA:s köksavdelning

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Julia Gustafsson; Anna Atterfors; [2020]
   Nyckelord :Mobile Phone; Mobile Phone Use; Value-In-Use; Servicescape; IKEA; Eye Tracking; S-D Logic; Co-Creation.; Mobilanvändning; Mobiltelefon; Värde i användning; Serviceerbjudande; IKEA; Eye Tracking; Servicelogik; Värdeskapande; Butiksmiljö.;

   Sammanfattning : Introduktion – Millennials, är den första generation som har växt med teknologi nära tillhands. För dem har mobilen fått bli en integrerad del av deras liv, vilket har påverkat hur dem som konsumenter interagerar med en butik och dess miljö. LÄS MER

5. 24. BRINNOVATION - A case study of an innovation contest’s influence on interorganisational innovation network creation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Philip Smedjevik; [2019-07-09]
   Nyckelord :Innovation contest; interorganisational innovation network; network creation; realising open innovation;

   Sammanfattning : Innovation is at the very heart of most organisations’ research and development, with the innovation process starting with creation of innovation opportunities. As brought forth by several previous researchers and authors, creation and selection of such innovation opportunities historically occurs within the boundaries of an organisation. LÄS MER

7. 25. The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Simon Andersson; Gustaf Persson; [2019]
   Nyckelord :Country-of-origin; COO; Country-of-origin effects; Product evaluation; Cultural differences; Made in China; Consumer behaviour; Purchase decision; Trust;

   Sammanfattning : Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. LÄS MER