Sökning: "high-involvement"

Visar resultat 16 - 20 av 97 uppsatser innehållade ordet high-involvement.

  1. 16. Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Michaela Beksson; Sara Christensen; [2020]
    Nyckelord :Physical Store roles; touchpoints; omnichannel; customer service; customer experience; Business and Economics;

    Sammanfattning : This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry. LÄS MER

  3. 17. Barriers, facilitators and success criteria in the implementation of eHealth solutions in healthcare

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Estefania Toledo; Silvia Orejuela; [2020]
    Nyckelord :Implementation Science; eHealth; Project Managers; Barriers; Facilitator and Success Criteria.;

    Sammanfattning : As a response to the need for efficiency and innovation that modern society hasplaced over healthcare organizations, they are constantly looking for more efficientand innovative tools that facilitate the daily practices for providers. In this context,the use of digital solutions or eHealth arises as an alternative for healthcare. LÄS MER

  4. 18. The high involvement customer journey: A study on customer motivations for touchpoint choice

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emelie Pine; Isabell Weber; [2020]
    Nyckelord :High involvement; customer journey; motivation; touchpoints; multichannel; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to gain knowledge about baby boomers’ motivations for using either digital or analogue touchpoints in the high involvement customer journey. This ultimately contributes to an increased understanding of the high involvement customer journey. LÄS MER

  5. 19. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Nyckelord :Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Sammanfattning : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. LÄS MER

  7. 20. Förstagångsköpare av högengagemangsprodukter : Hur de söker information och utvärderar alternativ

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Isabelle Rutgerson; Jessica Alm; Hampus Liljhagen; [2020]
    Nyckelord :First-time buyer; high involvement product; marketing; consumer behavior; buying behavior; consumer decision process; search for information; evaluation; decision making style; involvement; product knowledge; knowledge uncertainty; choice uncertainty; Förstagångsköpare; högengagemangsprodukt; marknadsföring; konsumentbeteende; köpbeteende; köpbeslutsprocessen; informationssökning; utvärdering; beslutsfattarstil; engagemang; produktkunskap; kunskapsosäkerhet; alternativosäkerhet;

    Sammanfattning : The purpose of this study is to generate an understanding of first-time buyers of high involvement products, by examine how they search for information and evaluate alternatives. Three research questions were formulated to achieve the purpose of the study. LÄS MER