Sökning: "New-Car Market"
Visar resultat 1 - 5 av 13 uppsatser innehållade orden New-Car Market.
1. Affärsmodellsinnovation för använda elbilsbatterier : En studie kring hinder, utmaningar och möjliga utfall av implementering av affärsmodellsinnovation för återanvändning av elbilsbatterier
Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknikSammanfattning : Detta examensarbete är tillägnad att undersöka hur affärsmodellsinnovation kan skapa förutsättningar för att underlätta återanvändandet av elbilsbatterier samt analysering av möjliga värdeskapande utfall. Arbetet fokuserar på att samla data från större aktörer som hanterar begagnade elbilsbatterier. LÄS MER
2. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER
3. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. LÄS MER
4. Laddat för elektrifiering
Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistikSammanfattning : Sweden is facing the challenge of reducing greenhouse gas emissions from the transport sector and uses the electrification of the vehicle fleet as the main strategy. Since greenhouse gas emissions are a result of market failure, interventions from third parties, such as the state, are necessitated for the market to remedy the problem. LÄS MER
5. Parameter Guidelines for Electric Vehicle Route Planning
M1-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : There is an urgent need to migrate the vehicle industry from conventional combustion vehicles to electric vehicles due to pressing climate changes caused by the fossil fuel industry. The general public seem to have a prejudice against electric vehicles due to their limited range and the extra planning that may be required from the user. LÄS MER