Sökning: "international marketing case studies"

Visar resultat 21 - 25 av 56 uppsatser innehållade orden international marketing case studies.

1. 21. Psykiska avståndets påverkan på internationell handel

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Amanda Lindblom; Lina Strand; [2014]
   Nyckelord :Psychic Distance; Export Performance; Internationalization; Export Marketing Strategy; Market Specific Experience;

   Sammanfattning : The global market is becoming increasingly integrated and to keep up with growing competition and to achieve even greater success, companies expand to foreign markets. Previous studies have shown that the concept of psychic distance has an important impact on international performance regarding small and medium-sized enterprises (SME). LÄS MER

3. 22. International conference site selection criteria : And a case study of Stockholm as an international conference city

   Kandidat-uppsats, Högskolan Dalarna/Turismvetenskap

   Författare :Moncef Henaien; Shalvi Sinha; [2014]
   Nyckelord :Congress tourism; Convention city; International destination selection; Association meeting planners; corporate meeting planners; Convention participation decision making; Destination image; Stockholm congress tourism;

   Sammanfattning : The purpose of this thesis is to identify the destination site selection criteria for internationalconferences from the perspectives of the three main players of the conference industry,conference buyers (organizers and delegates) and suppliers. Additionally, the researchidentifies the strengths and weaknesses of the congress cities of Stockholm and Vienna. LÄS MER

4. 23. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
   Nyckelord :Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

   Sammanfattning : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. LÄS MER

5. 24. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Innocent Chijioke Mbachu; [2013]
   Nyckelord :Business and Economics;

   Sammanfattning : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. LÄS MER

7. 25. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

   Kandidat-uppsats, Avdelningen för ekonomi

   Författare :MICHAEL ERIKSSON; [2013]
   Nyckelord :Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

   Sammanfattning : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. LÄS MER