Sökning: "international marketing case studies"
Visar resultat 11 - 15 av 56 uppsatser innehållade orden international marketing case studies.
11. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Prior research has emphasised the importance of SMEs ability to compete on an international market alongside the retail giants currently dominating the fashion industry on a global level. Moreover, the entrance of digital technology has profoundly changed several aspects in various industries, including the fashion industry. LÄS MER
12. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power
Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. LÄS MER
13. Motivation as success factor for Entrepreneurs in rural areas of Sweden. : Case: Fotfavoriten AB, Nipsoft AB & Mickes Måleri i Ådalen AB
L3-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Sammanfattning : The aim of this paper is to answer to a research question: “How does the entrepreneur’s motivation affect the success of the company in rural areas?” The theoretical framework conducted for this study discusses rural entrepreneurship and motivation as a success factor. Relevant material for this study is gathered by utilizing the databases of Halmstad university and Google Scholar. LÄS MER
14. Consumers attitudes towards Virtual Reality Marketing in Sweden : Does Personalized Virtual Reality Marketing intrude on consumers integrity?
Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)Sammanfattning : Title: Consumers attitudes towards Virtual Reality Marketing in Sweden: Does Personalized Virtual Reality Marketing intrude on consumers integrity? Date: 2017-05-19 Level: Bachelor Thesis in Marketing Author: Sanne Norgren and Felicia Lindqvist Supervisor: Thomas Helgesson Examiner: Christine Tidåsen Problem formulation: Despite the fact that VR is the new way of marketing, very rarely virtual worlds have been understood by marketers. VR marketing is a relatively unexplored area and the research within the area is limited. LÄS MER
15. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. LÄS MER
