Avancerad sökning

Visar resultat 1 - 5 av 56 uppsatser som matchar ovanstående sökkriterier.

1. 1. Läs dig bättre: En analys av skapandet och mottagandet av bästsäljande självhjälpsböcker

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Elsa Wallerö; [2023]
   Nyckelord :Förlagskunskap; marknadsföring; mottagning; självhjälpslitteratur; bästsäljare; sociala medier; TikTok; Publishing studies; marketing; reception; self-help books; bestsellers; social media; Cultural Sciences;

   Sammanfattning : The market for self-help books has rapidly expanded and gained influence over the last couple of years, partially due to social media users increasing the genres status on the book market. This essay will look at three different bestselling books within the genre: Atomic Habits, The Body Keeps the Score, and The Subtle Art of Not Giving a F*ck. LÄS MER

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

4. 3. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sara Ruzic; [2022]
   Nyckelord :Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

   Sammanfattning : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. LÄS MER

5. 4. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Oliver Nyekan; Banda Aaron R.; [2022]
   Nyckelord :Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

   Sammanfattning : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. LÄS MER

7. 5. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Peter Nilsson; [2020]
   Nyckelord :Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

   Sammanfattning : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. LÄS MER