Sökning: "inclusion branding"
Visar resultat 1 - 5 av 17 uppsatser innehållade orden inclusion branding.
1. Branding som en offentlig governance strategi : Ett nyinstitutionellt perspektiv på Eskilstuna kommuns governancestrategi genom varumärket
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Titel: Varumärket som en offentlig governance strategi Nyckelord: Governancestrategi, offentliga sektorn, isomorfism, legitimitet & branding. Forskningsfrågor: Hur genomför Eskilstuna kommun branding som en offentlig governance strategi utifrån ett nyinstitutionellt perspektiv? Vilka är drivkrafterna till anpassningen och tillämpningen av brandingstrategin i Eskilstuna kommun inom deras organisationsfält? Syfte: Syftet med studien är att explorativt undersöka Eskilstuna kommuns förändring genom att utnyttja branding som en governance strategi utifrån ett nyinstitutionellt perspektiv. LÄS MER
2. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER
3. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER
4. A picture is worth more than a thousand words : A study of how higher education use an authentic photographic language in branding
Magister-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : Many organizations form a visual language to brand and gain a competitive advantage in a competitive marketplace. The institutions of higher education are no exception. However, the conditions and context of branding in higher education are complex. LÄS MER
5. Grannsamverkan 2.0? : Storytelling, partnerskapande och den fysiska platsens betydelse
Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)Sammanfattning : The purpose of this study is to investigate the storytelling processes taking place in the network here called the Partnership, founded by three actors in Malmö, Sweden. The Partnership has its roots in WorldPride 2021 and aims to work with inclusion. LÄS MER