Sökning: "Employer branding EB"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Employer branding EB.

1. 1. Ansvarsförvirringen - Vem bär ansvaret för arbetet med employer branding? : En kvalitativ studie som belyser organisationers ansvarsfördelning i arbetet med employer branding och att attrahera rätt kandidater

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Agnes Asp; Johanna Müller; [2023]
   Nyckelord :Employer branding; recruitment; division of responsibility; organizational structure; Employer branding; rekrytering; ansvarsfördelning; organisationsstruktur;

   Sammanfattning : Författare: Agnes Asp & Johanna Müller Datum: 2023-05-23 Nivå: Kandidatuppsats, företagsekonomi & organisation, 15 HP Handledare: Annika Schilling Examinator: Mikael Lundgren  Titel: Ansvarsförvirringen - Vem bär ansvaret för arbetet med employer branding? - En kvalitativ studie som belyser organisationers ansvarsfördelning i arbetet med employer branding och att attrahera rätt kandidater. Syfte: Syftet med studien är att bidra med förståelse för hur ansvarsfördelningen görs i organisationer när det kommer till employer branding (EB) och vilken roll fördelningen har i de utmaningar som uppkommer kring att skapa en attraktion hos de rätta kandidaterna för att vilja bli anställda hos en organisation. LÄS MER

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

4. 3. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Janine Gracia; [2023]
   Nyckelord :employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Sammanfattning : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. LÄS MER

5. 4. Human Resource Management 4.0: Challenges in Global Talent Management and Employer Branding in the Automotive Industry

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexa Maren Kemp; Romina Spielmann; [2021]
   Nyckelord :Human Resource Management; Global Talent Management; Employer Branding; Integration-Responsiveness Tensions; Industry 4.0; Automotive Industry; Business and Economics;

   Sammanfattning : This study examines the challenges related to global talent management (GTM) and employer branding (EB) strategies of multinational enterprises (MNE) within the automotive industry. Caused by increasing global talent shortages, the practices of GTM and EB have gained much attention in academic literature but are argued to be subject to integration-responsiveness tensions based on endogenous and exogenous factors. LÄS MER

7. 5. Does the front door match the backdoor? : A single case study on how employee turnover affects the level of engagement & investment in EVP touchpoints: pre-, on-, and off-boarding

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Irma Dedic; Mobina Zavaher; [2020]
   Nyckelord :Employer Branding; EVP; Preboarding; Onboarding; Offboarding; Employee experience; Organizational Socialization; Turnover;

   Sammanfattning : Research questions: In particular, how does employee turnover relate to the level of engagement and investment during the EVP touchpoints: preboarding, onboarding, offboarding? Purpose & Aim: The purpose is to explore the relationship between the level of employee turnover and the level of engagement in the EVP: preboarding, onboarding, and offboarding.  Method: A qualitative approach was chosen for the thesis, which was conducted through seven semi-structured interviews. LÄS MER