Sökning: "external employer branding values"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden external employer branding values.

1. 1. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofia Dolff Sandelius; Ida Thyberg; [2023]
   Nyckelord :Employer Branding; External Employer Branding; Core Values; Attraction; Recruitment; Business and Economics;

   Sammanfattning : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. LÄS MER

3. 2. CSR and Internal Stakeholders within the Swedish Fashion Retail Industry : An exploratory study on the relationship between organization and their employees in a harmful industry

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Marija Rusevska; Nathalie Singh; [2023]
   Nyckelord :CSR; Internal CSR; Employer Branding; Harmful Industry; Employer- Employee Relationship; Fashion Retail Industry;

   Sammanfattning : Background: Managers can utilize tools such as Corporate social responsibility (CSR) and employer branding to manage the relationship between employees and the organization. CSR is a tool that can be used to make the organization look better. LÄS MER

4. 3. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Janine Gracia; [2023]
   Nyckelord :employer branding; employer value proposition; external employer branding values; location; place; place attachment;

   Sammanfattning : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. LÄS MER

5. 4. Arbetsgivarvarumärke – en kvalitativ studie offentlig sektor : Upplevelsen av arbetet med arbetsgivarvarumärket inom en kommunal äldreomsorgsförvaltning

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Mathilda Lundström; Anneli Nordvall; [2022]
   Nyckelord :employer brand; employer branding; communication; attributes; public sector; municipality; elderly care; arbetsgivarvarumärke; varumärke; kommunikation; attribut; offentlig sektor; kommun; äldreomsorg;

   Sammanfattning : Tidigare forskning menar på att det gynnar en organisation att börja arbetet med ett arbetsgivarvarumärke internt, att erbjuda befintliga medarbetare betydande attribut och på så vis uppfattas som autentisk, attraktiv och unik. Detta i sin tur skapar ambassadörer för organisationen och ett gott rykte som arbetsgivare vilket attraherar potentiella medarbetare (Backhaus & Tikoo, 2004; Lundkvist, 2015; Maxwell & Knox, 2009). LÄS MER

7. 5. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
   Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

   Sammanfattning : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. LÄS MER