Sökning: "international marketing case studies"

Visar resultat 6 - 10 av 56 uppsatser innehållade orden international marketing case studies.

1. 6. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

   Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

   Författare :Anna Åkesson; [2020]
   Nyckelord :International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

   Sammanfattning : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. LÄS MER

3. 7. The oat growth : The way to grow an innovative firm on the European market

   Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Antonia Melovic; Qazi Toukir; [2020]
   Nyckelord :Innovative firms; Internationalization process; Marketing mix; European markets;

   Sammanfattning : Background: Growth and innovation are two well-known words in particular for the 21st century, however, no previous studies are focusing on the growth of an innovative firm.  Research question: How does an innovative firm enter the European market? What factors makes the internationalization process on the European market successful for an innovative firm?  Purpose: The purpose of this dissertation is to identify initiatives implemented by innovative firms in order to ensure successful growth in the international market. LÄS MER

4. 8. Att sälja Stockholm till frimärkssamlare : En studie om hur en mötesarrangör kan marknadsföra Stockholm som turistdestination gentemot internationella konventdeltagare

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Eliza Hoelstad; Anna Stattin; [2018]
   Nyckelord :Philatelist; WHOPs; convent; marketing; packaging; tourism; frimärkssamlare; WHOPs; konvent; marknadsföring; paketering; turism;

   Sammanfattning : Ett konvent för frimärkssamlare kommer äga rum i Stockholm år 2019 där internationella besökare kommer närvara. Studier visar att konventindustrin möjliggör ekonomisk tillväxt för destinationen där konventet hålls. Dessvärre finns begränsad forskning kring ämnet. LÄS MER

5. 9. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Heena Jeong; [2018]
   Nyckelord :Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Sammanfattning : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. LÄS MER

7. 10. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER