Sökning: "international marketing case studies"

Visar resultat 16 - 20 av 56 uppsatser innehållade orden international marketing case studies.

1. 16. En kvalitativ studie om hur företag använder content marketing för att skapa lojala kunder

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Jennifer Sirén; Emma Persson; [2016]
   Nyckelord :content marketing; storytelling; relationship marketing; loyalty; content marketing; storytelling; relationsmarknadsföring; kundlojalitet;

   Sammanfattning :  Abstract  Titel: Content Marketing - A study of how companies work with content marketing to create loyal customers  Authors: Emma Persson and Jennifer Sirén  Supervisor: Navid Ghannad  Examiner: Hélène Laurell  Level: Bachelor Thesis in Business Administration, focusing on  International Marketing (15 ECTS), Spring-2016  Keywords: Content marketing, storytelling, customer loyalty, relationship marketing  Purpose: The purpose of the study is to gain a better understanding of how businesses use content marketing to create loyal customers.  Frame of References: This section begins with storytelling and content marketing, followed by relationship marketing and customer loyalty. LÄS MER

3. 17. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
   Nyckelord :National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

   Sammanfattning : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. LÄS MER

4. 18. Relationships between internal suppliers and internal buyers in industrial markets : A multiple case study of an international corporation

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jenni Luhtio; [2015]
   Nyckelord :Interorganizational relationships; internal supplier; internal buyer; industrial market; interorganizational dependency; relationship marketing; relationship management; cooperation; communication; trust; commitment; interaction approach;

   Sammanfattning : The purpose of the thesis is to examine how relationships between internal suppliers and internal buyers that are a part of the same international corporation are managed and maintained in an industrial market. In order to fulfill the purpose, a multiple case study of Atea, a Scandinavian IT infrastructure provider, is applied. LÄS MER

5. 19. The criteria used by students to select a university abroad : A case study on which factors are used by the international studentsto select a foreign university for studyingAuthors:

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Nicolas LEVESQUE; Caroline MALLARD; [2015]
   Nyckelord :Marketing; High Education; International students;

   Sammanfattning : The result of the globalization is an intensification of the exchange of goods, capital,information and people between the countries from all over the world. Thus, to adapt to thisprocess, the demand on the labor market changes, skilled people and international knowledgeare required. LÄS MER

7. 20. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Nyckelord :international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Sammanfattning : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. LÄS MER