Sökning: "low-high involvement"

Hittade 2 uppsatser innehållade orden low-high involvement.

  1. 1. För vissa är det en klocka, för andra är det ett märke

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jesper Lindqvist; Ludwig Pettersson; Eddie Sun Wang; [2023]
    Nyckelord :Engagement; low-high involvement; Personality; identity; interest; Symbolic consumtion; Business and Economics;

    Sammanfattning : This report explores the dynamics of consumer behavior, with a particular focus on brand loyalty and engagement. Through qualitative interviews with five participants, the study examines how individuals’ characteristics, such as background, interests, and lifestyle, influence their relationship with brands. LÄS MER

  3. 2. One More Cup of Coffee – Mundane Consumption of Everyday Consumer Goods

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jacob Lindblad; Elin Svensson; [2017]
    Nyckelord :Consumer Culture Theory; Coffee; Mundane Consumption; Social Identity; Social Distinction; Ritual; Rhythm; Low High Involvement; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to investigate how consumers relate to coffee, and what the consumption means to them. Existing research is demonstrating two contradictory perspectives of coffee as a mundane product. LÄS MER