Sökning: "market Positioning"

Visar resultat 1 - 5 av 287 uppsatser innehållade orden market Positioning.

  1. 1. Coverage increase in a plant-based BB cream formulation with natural pigments

    Master-uppsats, KTH/Kemi

    Författare :Leelou Zoé Billot; [2024]
    Nyckelord :BB cream; Coffee; Coverage; Formulation; KAFFAGE®; BB cream; kaffe; täckning; formulering; KAFFAGE®;

    Sammanfattning : Kaffe Bueno, ett bioteknologiskt start-up-företag dedikerat till framsteg inom naturliga och gröna produkter, fokuserar på att utnyttja den outnyttjade potentialen hos kaffebiprodukter genom grön kemi och bioteknik. Då endast 1% av kaffet används för bryggning, extraherar företaget lösliga och olösliga produkter genom en uppdelning mellan ett oljeutvinning och ett efterföljande vattenuttag, vilket bidrar till att sänka CO2-utsläppen per värde och en cirkulär ekonomi. LÄS MER

  3. 2. Revising Technology Strategies In The High-Tech Electric Vehicle Industry

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Adeeb Al-Adhami; [2024]
    Nyckelord :EV charging industry; Electric vehicles; Electric Road System; Stationary Charging Station; Dynamic Charging Station; Elonroad.; Technology and Engineering;

    Sammanfattning : This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. LÄS MER

  4. 3. REGLERING AV ARBETSVILLKOR FÖR PLATTFORMSARBETARE

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Silvia Papic; [2023-03-20]
    Nyckelord :Digital plattformsekonomi; subsidiaritetsprincipen; remissvar; utmaningar; fördelar; åtgärder; institutionalism; stigberoende;

    Sammanfattning : The digital platform economy is a growing phenomenon worldwide. Something that is often mentioned in connection with the digital platform economy is workers' witnesses of insecure working conditions and unsafe working environments. LÄS MER

  5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  7. 5. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dominik Mazur; Linnea Partelow; [2023]
    Nyckelord :sustainable enterprise; entrepreneurship; trade-offs; sustainability; triple bottom line; coffee roastery; Business and Economics;

    Sammanfattning : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. LÄS MER