Sökning: "personalized online advertising"

Visar resultat 21 - 25 av 27 uppsatser innehållade orden personalized online advertising.

  1. 21. Personalized Advertising Online and its Difficulties with Customer Privacy

    Master-uppsats, Karlstads universitet

    Författare :Sanne Dahlgren; Beatrice Tabell; [2018]
    Nyckelord :online advertising; personalized advertising; personalized-privacy paradox; privacy concerns; value creation; value co-creation; value co-destruction;

    Sammanfattning : Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers.  Design/methodology/approach: A qualitative study through 14 semi-structured interviews. LÄS MER

  3. 22. Den personifierade marknadsföringens effekter på köpintentioner : En studie med fokus på medvetenheten om online behavioral advertising

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Elin Westerberg; Elin Wuopio; [2018]
    Nyckelord :OBA; online behavioral advertising; OBT; online behavioral targeting; personalized online advertising; targeted advertising; awareness knowledge; privacy concerns; cookies; buying intentions.;

    Sammanfattning : Utvecklingen av tekniken sker i snabb takt vilket gör att människors vetskap om OBA inte alltid hänger med, inte heller lagar och regler som ska skydda deras integritet. Därför är det intressant att undersöka hur effektiv marknadsföringstypen OBA är beroende av konsumenternas medvetenhet om fenomenet. LÄS MER

  4. 23. Making use of automation: Designing a performance driven marketing tool for Smart video

    Master-uppsats, Umeå universitet/Institutionen för datavetenskap

    Författare :Simon Ekdahl; [2018]
    Nyckelord :;

    Sammanfattning : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. LÄS MER

  5. 24. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Richard Lindblad; Tän Sasivanij; [2017]
    Nyckelord :In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Sammanfattning : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. LÄS MER

  7. 25. Individanpassad Marknadsföring -Uppskattat eller ett hot mot konsumenters integritet?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Hallner; Sofie Berggren; Yasmine Ströberg; [2016]
    Nyckelord :Facebook; integritet; köpbeteende; Individanpassad marknadsföring: CRM; Business and Economics;

    Sammanfattning : Title: Personalized Marketing- do consumers appreciate it or is it a threat against integrity? Seminar date: 2016-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPS) Authors: Sofie Berggren, Anna Hallner & Yasmine Ströberg Advisor: Magnus Lagnevik Key words: Personalized marketing, CRM, buying behavior, integrity, Facebook Purpose: The purpose of this paper is to investigate how consumers perceive personalized marketing on Facebook and how it affects their buying behavior online. The thesis focuses on consumer’s attitudes, preferences and behavior while being exposed to this kind of advertising. LÄS MER