Sökning: "personalized online advertising"

Visar resultat 11 - 15 av 27 uppsatser innehållade orden personalized online advertising.

  1. 11. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jean Gharam; [2021]
    Nyckelord :Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Sammanfattning : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. LÄS MER

  3. 12. När reklamen blir personlig : En kvalitativ studie av konsumenters uppfattning av individanpassad marknadsföring och personlig integritet.

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Johan Hasu Berg; Victor Lindberg; [2021]
    Nyckelord :Personalization-privacy paradox; personalized advertising; privacy; Personalization-privacy paradox; individanpassad marknadsföring; integritet;

    Sammanfattning : Personalized advertising is possible by tracking consumers' online activities and customizing ads for individual consumers. These ads are often more relevant, interesting, and appreciated by the consumer. However, there is a sense of worry about how personal information is gathered, stored, and used. LÄS MER

  4. 13. Framtidens datadrivna affärsmodeller

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Samuel Rosqvist; Philip Olsson; [2021]
    Nyckelord :Data driven business model; personal integrity; data; privacy dashboard;

    Sammanfattning : Profiling users online and directed online advertising has become a major business with companiessuch as Google and Facebook as frontier companies. Through incidents such as the CambridgeAnalytica scandal, the public has started to take notice of both the positive and the negative sides of thebusiness. LÄS MER

  5. 14. Hey girl, what are your motives? : Exploring the purchase behavior motives of Swedish females when consuming high-end beauty and skincare products and the effects of online personalized advertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/IHH, Företagsekonomi

    Författare :Edith Andersson; Matilda Andersson; Sofie Rehnström; [2020]
    Nyckelord :Consumer Behavior; Online Personalized Advertising; Swedish Females; Value Motives; Consumer Response;

    Sammanfattning : Background: As retailing moves towards online shopping the number of online purchases have increased substantially over the last year in Sweden (Klarna Bank AB, 2019). The industry of high-end beauty and skincare products has experienced growth in 2019 (PostNord, 2019), which is of interest to investigate. LÄS MER

  7. 15. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Nyckelord :Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Sammanfattning : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. LÄS MER