Sökning: "sales promotion service industry"

Hittade 4 uppsatser innehållade orden sales promotion service industry.

1. 1. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Odia Okhiria; [2017-09-15]
   Nyckelord :;

   Sammanfattning : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. LÄS MER

3. 2. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

   Magister-uppsats, Ekonomihögskolan, ELNU

   Författare :Lina Bengtsson; Desirée Valler; [2012]
   Nyckelord :Demand management;

   Sammanfattning : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. LÄS MER

4. 3. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
   Nyckelord :Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

   Sammanfattning : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. LÄS MER

5. 4. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

   Magister-uppsats, Institutionen för teknik och samhälle

   Författare :Abid Naeem; Ssebunnya Henry; [2010]
   Nyckelord :Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

   Sammanfattning : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. LÄS MER