Sökning: "the decision-makers during the internationalization process"

Hittade 2 uppsatser innehållade orden the decision-makers during the internationalization process.

1. 1. Recognizing the Role of Networks in Market Entry Mode Decisions of SMEs

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jana Montagová; Thanh Vo; [2018]
   Nyckelord :internationalization; market entry mode; network; network theory; decision-making framework; SMEs; Business and Economics;

   Sammanfattning : Following the network perspective on internationalization, this study focuses on the entry mode decisions of SMEs during their foreign expansion. The study conceptualized six network-related factors from existing literature about networks and network theory, and integrated them to the previously recognized internal and external factors in entry mode frameworks. LÄS MER

3. 2. When is a firm ready to go abroad? An analysis of SME internationalization readiness

   Magister-uppsats, Institutionen för marknadsföring (MF)

   Författare :Elzana Sanna Kadric; Teodora Rangelova; [2013]
   Nyckelord :Internationalization readiness; pre-internationalization; barriers; SMEs; pre-export; decision maker; firm preparedness.;

   Sammanfattning : The overall purpose of this thesis is to gain a better understanding of the internationalization readiness process of firms, by identifying and describing and its components. In order to reach the purpose of this thesis a case study of four Swedish SMEs has been conducted, namely: MaxiGrip AB, Playsay AB, Flano Design AB and KOTP. LÄS MER